In our own everyday lives, we face many decisions which will bring about change which can be scary.
At Vital, we take pride in helping our guests make the change in their own lives. How we look, the clothes we wear or our hair style, can say a lot about us.
Vital Shortened from Vitality – A state of being strong and active.
What we believe, shapes the way we behave. What makes the team that work with me different is their belief and purpose. Why they do what they do. Our collective purpose is not to cut and colour hair however good we believe we are at it. What energises and inspires us is helping people feel better about themselves and being the catalyst for our guests personal change and self appreciation. I am sure you have others in your life that make you feel this way, you may actively seek them out or like me be lucky enough to work with them. Hairdressing is how my team fulfil our purpose and we don’t leave it to chance. We do it on purpose, and I challenge them to be better at this for their guests everyday or leave Vital and do the ‘just another’ hairdressing thing somewhere else.
A haircut should take an hour because we believe that the first ten minutes should be a conversation between you and your stylist. Does your stylist really know you? Yes, they know your name but do they really understand your lifestyle, your work, your face shape, your personality or hobbies? If not, how can they really advise you on the colour and style that best suits you?
It’s too easy to exchange a few meaningless words on arrival then rush you over to the backwash. A few minutes later you are seated before a mirror and the stylist talks over your shoulder to that mirror.
I call this the high heel moment. Having never worn them I never fully realised the effect this can have on a lady, until I looked a little closer and noticed it – a woman feels more glamorous and sexy when she slips on a pair of high heels.
Our Front of house team certainly notice the difference in our guests as they leave the salon, from when their arrival. Perhaps the cares of the day were on them, perhaps they were uncertain about what style or colour to choose (maybe trying a new salon for the first time). But after talking to our stylists and holding that mirror themselves at the end, they leave the salon with a smile, shoulders back and with a more confident walk.