Somewhere along the way, through all the cuts and colours, bangs and blowouts, hair starts to lose its joi, because what makes us happy about our hair, and what makes hair happy, can be two different things. At Joico we know they don’t have to be. We believe healthy hair is happy hair.
Joi runs thru everything we do and everything we make, at Joico, each and every one of our product innovations are created to help return hair to its strongest, shiniest, healthiest state, even after one use, and with every use thereafter. Our tagline “the joi of healthy hair”, is a message that communicates positive emotion and unparalleled science. It’s more than just a promise, it’s a guarantee.
Our company mission is the share the Joi of Healthy hair with as many salon professionals and as many clients in as many places as possible all over the world.
There’s nothing in the world like the beauty of healthy hair. Its vitality, colour and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”.
Joi is at the heart of everything we do.
Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.