Ever feel like your hair colour fades too quickly, or your blonde turns dull or brassy — even when you're using salon-quality products?
You're not imagining it.
It could be your water.
More specifically: the metals in your water.
At Vital, we’ve seen this time and time again — clients who’ve invested in beautiful colour work, only to come back a few weeks later wondering why it’s faded, discoloured, or feeling dry. And while there are a few common culprits (sun, styling, heat tools), one of the most overlooked is metal and mineral build-up from your shower water.
So, What’s Actually in Your Water?
Even in the UK — and especially in hard water areas like Somerset — our tap water contains trace metals like copper, iron, calcium, and magnesium. These aren’t harmful to your health, but they can quietly wreak havoc on your hair.
Here's how:
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Copper and iron can oxidise hair colour, leading to fading or unwanted tones — especially in blondes and lighter coppers.
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Hard water minerals coat the hair shaft, making it feel dry, rough, and dull.
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Build-up also prevents colour from penetrating evenly, which makes salon results harder to achieve and maintain.
In short: your colour doesn’t stand a chance without regular detoxing.
The Solution? A Salon-Grade Detox That’s Safe for Colour
This is where Joico’s Defy Damage Detox Shampoo becomes an absolute must-have in your routine.
Unlike traditional clarifying shampoos, which can be harsh or strip the hair, this one is:
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Gentle enough for coloured and chemically treated hair
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Powered by a SmartRelease Technology that strengthens as it detoxes
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Effective in removing metals, minerals, and pollutants without drying out your hair
We've been recommending it more and more in the salon — especially for our blonde and copper clients who want to keep their colour looking fresh, reflective, and clean between appointments.
My Tip:
I use this weekly myself and often suggest it to clients 2–3 days before a colour appointment — it helps us get a cleaner lift, more vibrant results, and longer-lasting colour.
It’s also brilliant after holidays, festival weekends, or heavy styling periods.
Shop It Online
You can now pick up Joico Defy Damage Detox Shampoo via our online store:
We also stock it in salon if you'd prefer to grab it at your next visit.
Final Thought:
Your hair is a fabric — and just like fine fabric, it needs proper care and the right products to stay vibrant. Don’t let invisible metals undo all the work you (and we) put in.
If you're not sure whether your hair is affected, pop in and we’ll take a look — we’re always happy to advise honestly.
Here’s to colour that lasts, shines, and stays uniquely you.
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