‘Pushing the envelope’ used to be a fine line between trusting the process and utterly damaging hair before OLAPLEX. The same Guest’s who come into the salon today, leaving with drastic (healthy) OLAPLEX transformations, are the same ones who wanted to go from brown to platinum in years gone by. The only problem then was damage. Coveted platinum blondes, perms, red hair and more, all came with a hefty price.
The holy grail of hair is to fix damage, which is where OLAPLEX started. Today, At Vital Taunton we have a line of 9 products that address rebuilding hair while tackling other hair concerns such as moisture, frizz, and heat protection. Our heritage began in 2018 when I spent months deliberating on our chosen colour house and hair care range, eventually settling on ‘Joico’ where over the last 3 years the tribe at Vital have created beautiful healthy hair colours, delivering on our Vision to create a more beautiful and sustainable world and helping individuals to feel ‘Vital’.
In grained in our culture is to always improve and look for new emerging technologies when we feel there is enough scientific evidence, Home care support and completing our own in salon trials today we are launching the Biggest jump in Hair restoration and protection for 100 years.
inspired by the needs of professionals, There are no other products other than OLAPLEX on the market that rebuild broken bonds in the hair, period. Only OLAPLEX products can take that bond-building technology and pair it with moisture, smoothing, and protection.
Our hair contains millions of disulfide bonds.
These bonds give the hair its structure, strength and stability. When disulfide bonds are broken, it results in damage.
OLAPLEX restores damaged and compromised hair by repairing from the inside out with our patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate.
Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair.
How It started; In salon Services:
Stand Alone Treatment | Performed in-salon using OLAPLEX Nº.1 and OLAPLEX Nº.2, this treatment is the first, only, and strongest bond-building treatment available.
OLAPLEX Nº.3 Hair Perfector | The first at-home bond building treatment. Repairs the hair internally.
How It’s Going; Home care Services:
OLAPLEX Nº.0 | Inspired by these in-salon Stand Alone Treatment, Nº.0 is used as a primer to amplify the bond building of Nº.3.
OLAPLEX Nº.4 | Bond Maintenance Shampoo maximises cleansing by repairing the hair and increasing manageability.
OLAPLEX Nº.5 | Bond Maintenance Conditioner is a bond-building conditioner that moisturises the hair.
OLAPLEX Nº.6 | Our answer to the perfect leave-in. Hair repair, moisture, reduced frizz for up to 72 hours and increased manageability.
OLAPLEX Nº.7 | Bonding Oil is the first oil of its kind to rebuild the hair while protecting against heat to 450ºF, protecting against UV rays, adding shine, increasing manageability, and moisturising the hair.
OLAPLEX Nº.8 | Bond Intense Moisture Mask is OLAPLEX’s newest addition, an intensive moisture mask for all hair types, with bond building mask for all hair types, with bond building.
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