Defy Damage has landed at Somerset Salon - Vital. This Marks for us at Vital a revolutionary shift in how we approach colour as a Salon as we can now look in our guests eyes and confidently say we can colour or perm their hair without causing damage.
All colouring No matter the brand needs ammonia (Yes including the ones that say no ammonia) for the cuticles to be lifted and for the colour molecules to go into the cortex to lighten or colour the natural melanin. We choose to use Joico in Vital as it already contains the lowest contraction of ammonia as we understand that the hair needs to be left in the most optimum condition to give our their guests the high heel moment. Even with the most delicate colours will cause some damage - Not anymore Now Vital has Defy damage which re-builds the disulphide bonds that are broken down in chemical services such as perming and colouring to give your hair 90% more vibrancy (especailly good for reds and blondes) 5X stronger hair and 80% less breakage. We use the tag line - see it, believe it and feel it.
NEW
DEFYDAMAGE
Protect all hair types from the ravaging
effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system Available at Vital hair salon Taunton, Somerset. This damage-defying breakthrough helps protect and strengthen hair bonds
for a healthy-hair transformation you can instantly see and feel.
Here’s Why You’ll Love It...
Defy Damage
ProSeries
In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ensure the healthiest-looking hair imaginable... and stunning results you have to see to believe:
At-Home Care
bond strengthening & colour longevity
With formulas that help protect strands every step of the way—cleansing, conditioning, weekly repair, daily care— Defy Damage’s at-home care system covers you (literally) from start to finish:
WHAT IS BOND BUILDING?...
Bond building has become of key importance to hairstylists performing salon colour services, especially those that include lightening. It’s such a hot topic that even clients are coming into the salon and requesting bond-building services and products. But what is bond building? Is there just one type of bond? See the chart below to discover more about hair bonds, how they contribute to healthy hair, and how and when they are damaged and broken:


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